its a rapid rooter, google it. Its not soil, its a medium that promotes good air and water levels, works great for sproutlings and clones. I germed it by putting it in a damp paper towl, inside of a bag, sealing the bag and putting that in a dvd box for complete darkness and put the box in my closet that stays warm, it popped in 24 hours and took off once i put it in these rapid rooters, read through the thread and youll see.
edit: the reason that looks like dirt is because it just got watered and the rapid rooter is moist atm, its normally a light brown like coco coir