i think it stems from the fact that a lot of dealers will just give any old name they want to to their bud so that it may sell better.. say in some places, ww is popular.. a dealer gets some good bud, and calls it ww thinking that more people will buy it cuz it has a name.. some dealers even just make up names, that's the one i like.. i think that some buyers just get turned off to the whole name thing.. personally, i like to know the name as i',m more than sure most of the time that its what its supposed to be..