Franco Loja, one half of the famed “Strain Hunters”, died today, January 2nd, 2017. The reason for his death is unknown at the time of this post. He was a partner of Arjan Roskam in the Green House Seed Co. in Amsterdam, The Netherlands. Franco was the head breeder for the company which is the most awarded seed company in the world by many accounts. The two spent years crossing the globe looking for cannabis strains. Their Strain Hunters video series has over 60,000 subscribers on YouTube, and they were recently featured on Vice TV while in Colombia searching for specific landrace strains. Franco also wrote for Cannabis Now and was a true cannabis celebrity and leader in strain development and breeding. Franco’s Instagram page had almost 100,000 followers on January 2nd. Their strain Hunter site and the Green House Seed Co. websites both point to a tribute page for the legendary cannabis entrepreneur. The page reads: Franco is an icon and helped change so many peoples lives. He will deeply be missed as a brother, father, son, friend and so much more. “Cannabis is my passion, my bread, my home. I feel it is my duty to make sure this amazing plant is preserved and enjoyed. I am a smoker, a grower, a breeder, and a Strain Hunter for Life.” — Franco Loja, Strain Hunter – May 20, 1974 to January 2, 2017. Medical Jane on Greenhouse Seeds: Since their beginning in 1985, the Green House Seed Co. has become the most awarded seed bank in the world. Based on a number of factors, they make sure that each grower chooses the best option for them when buying Green House genetics. http://www.occnewspaper.com/cannabis-seed-breeder-franco-loja-dies-at-42/ The Greenhouse team started collecting landraces over 25 years ago and their Strain Hunters collection offers them from seed. They also have a YouTube series that chronicles some of the amazing journeys.