"POTFEST" into production??

When I first watched beerfest, and saw the ending I got so fucking hype.
Watching them in Amsterdam attending a pot smoking competition with willie nelson. Then in big smoky letters. It says "POTFEST coming soon". What a load of shit. It's been 2.5 years and NOTHING! Has anyone heard anything about the project coming to life. Or was it just some Bs promotion?

I really dont think it was supposed to be real. Although it would be amazing to see.