I've yet to see the 10w LEDs but they sound insanely powerful. Maybe that will put the penetration power of LED on par with HID. But as far as soil is concerned, I'm just not a fan. IMO coco is probably the easiest and most forgiving medium for growing. It's near impossible to over-water unlike soil, and unlike DWC it is easier to correct any problems or issues you may run into with pH or nutrients. I will however be running a RDWC system for my next grow. I like the speed and yield DWC produces.I am using a China made LED with 100x3w LEDs and I am happy with it ($198 shipped when I ordered it) but I'm a small medical grower for personal use. I can't wait for those 5w and 10w to become cheaper .
Oh and if you don't like Miracle Grow, also stay away from Scotts, Osmocote, Whitney Farms, Hyponex, Bovung, Green-Light, Black Magic, and "SuperSoil"... All are owned by "Scotts/MG"