Dude, read up at GROWFAQ.
you want to do 24/7 as long as you want to do it. IF you are limited on space and doing the SEA OF GREEN, I suggest that you do 24/7 for 2 to 4 weeks. Then go to 12/12. AND if you have lots of space, wait longer before going to 12/12.
You need to read and study more here, and give more details about your growth. Soil? Hydroponic? what kind of lights? Got any pics?