From what I read from the manufacturers and some users on various boards, it's best to use it starting from 1 week or 10 days after you go into flowering photo period, just when the first signs of flowers start appearing.
You use it only for about 1 week, so if you are planting in soil, maybe no more than 2 watering with it, and if in hydro then for the period of one reservoir change.
Users advocated using a more diluted dose than the one recommended by the manufacturers, something like 15 ml for your 10 litre res.