Well, there are a few ways to get some fire genetics. You can just order a lot of seeds from breeders who've been proven to have good genetics, and grow like 50+ seeds, taking clones off each plant before flowering, and looking for a couple really good ones once you do flower the original plants. Keep the corresponding clone/s and grow it out as a mother plant....Or you can get in touch with a grower or breeder who has an elite cut of some strain that they just happen to be willing to share.
As for growing it like regular weed...If you mean try to replicate the best possible growing conditions for the plant and keeping it as healthy as possible, then yes.