Because people have a tendency to read MJ nute info and believe whatever the people write about it. Big Bloom is nothing more than refined molasses derived from beet production with a big price tag and anyone who argues with me is wrong because I spent 35 minutes on the phone with a Fox Farms rep who confirmed this. You spend $35 on FF and I spend $10 on some Jack's Classic bloom and a bottle of handy dandy molasses.