IMO you should go with the second option. The first option is going to be pulling hot air from the first light to cool the second and the third is going to see air that was heated by the first two lights. It's not a very efficient way to cool the lights.
With the second option, install slidegates between the main line and each light. By a handheld anemometer to measure wind speed at the open end of each line. Using the anemometer to measure the aiflow, adjust the slidegates to balance the flow so they are all getting the same amount of air.
I added to your picture.