Using "electronic cigs" to vape weed?

Have you guys seen/tried these electronic cigs? http://www.blucigs.com/products.php

I'm not a tobacco smoker, but it occurs to me that this could be adapted for weed.

Anyone tried it? I'd love to know...

IDK if they work like that. Saw a segment on one, seems to run off a liquid (i think). Sweet idea but idk if its plausible

A liquid? Interesting...

I guess I'll stick to the dugout when I'm on the go. Just thought it would be way cool to be able to vape on the go and still look like I'm toking a cig instead of a pipe or one of those much bulkier "portable" vapes.