Hey everybody, That's not to high for what you get.3 blubs at $30.00ea plus 3 sockets at $6.00ea and the reflector you would have to build and elec cord it would cost you about $160.00 to DIY it.I looked at those blubs at wal-mart, they are not 105 watts each.Or this wally world here dosent carry them.The ones I saw were 42 watts each,the biggest they had.Save $50.00 bucks and DIY it or get all ready to go hang and plug it in. PEACE