More importantly, lumens are a measurement that was designed to rate how bright something looks to human eyes, which are most sensitive to green light; exactly the opposite of plants. So you can design a lamp with a huge lumen rating that is effectively useless for growing plants. One that gave out pure green light would be an example. It could score a massive lumen rating and be worthless for plants.
Hydroponic guys use the same trick. If they get a bulb to output more energy closer to the green spike, so around the yellow region also, the lamp will score a higher lumen rating per watt that goes into it. It'll also be worse for growing with.
PAR watts are better, which measure the amount of watts emitted through the visible band without any weighting of one color over the other. They're still easy to manipulate to make one bulb seem much better than another when they're just about the same thing.