#1 MH conversion bulbs are junk they don't put out as much light as advertised most of the time and are weaker than standard MH grow bulbs and usually have a weaker blue and violet spectrum.
Thats my own biased opinion.
I had a 600w HPS and I put a MH buld in it. It burned out after 6 months on a 18/6 hr use. The guy at the store gave me a new one cuz they're gaurenteed for a year but he said thats because of the wrong ballast.
Theres an ignitor(for lack of better words) needed for a HPS bulb. So you put a MH in it tries to ignite it and can cause wear. I never did it with 24 hrs light, the lack of on and off causing it to ignite may extend the bulb.
Get an 'electronic' ballast it'll run both bulbs, some have switches some don't.
Atwaterhydro.net
Has a 400w that runs both for about 150$ I deal with him all the time they have discreet shipping too. BUT I would EBAY the reflector and bulbs if u know what u need because he sells them seperately and it can all add up.
P.S. a GOOD ballast will have at least a 2 year warranty, KEEP YOUR RECIEPT. Even though they're made for growing plants they AREN'T made to run 24 hours and unless you really drop some bank on a good one keep your slip ANYWHERE you buy one.