First, it's not a true 240w light. It has 80x3w chips, so theoretical 240w but since the leds are not fully powered, id guess it falls into the 135w-150w catergory. So that price is about the norm for a real basic led panel. And no, prices are not finally coming down, nor do I expect them to in the future. We are currently in that "sweet spot" for pricing, where the new stuff coming out this year.will keep a similar price tag to what last year's "new" stuff was at. Think tvs...last year you buy a 55in led for $1500, next year the exact same tv going for $800, but the brand new 55in with better resolution, built in wifi, etc is at $1500...make sense?