That doesnt look new.. Look at the little black flecks on the bottom of the element. Look for scuffing on the base contatcts.
One of the places I worked at we had a bunch of new HPS bulbs that were damaged in shipping.. the ceramic inside is super smooth and hard and its good for sharpening knives. And the new one I had didn't have the black flecks on the bottom part of the ceramic like yours.
Just replace bulbs, even if they arent the highest quality a new bulb is better than a high end one with lots of hours. 400's are pretty cheap. Lights are a consumable... Buy a few. Its always good to have a few backups or some spares in case you get more ballasts.. etc.. Mark the hours of the used ones and save those too.