Apparantly, they do have pretty rock star bulbs. They have pretty damn high PAR ratings. Its unfortunate that the "big bad" grow bulb comanies like hortilux will not publish their PAR values, but in my professional experience, companies that design things specifically for the industry generally do a better job designing things. Not withstanding the PAR ratings, the bulbs are double ended which apprantly reduces internal vibration and increases bulb life. They are showing only 5% PAR loss after a year, so you can probably get 2 years out of the bulb.
On aother note, the hydro shop had some of these and I asked them about them and the first thing he said was HOT, god damn HOT.
Something to think about. You have to realize that operations that utilize these are larger greenhouses that naturally vent off heat.
Just adding up the fact that there is only one bulb, they run pretty damn hot, and they are kind of pricey I decided against them. My plan is running 600w AC hoods without AC venting in one of the flower rooms (8,400 watt) with a 3 ton AC. And bare 1k vertical bulbs in the other flower room..naturally vented.