If you have a really good spot that receives plenty of light, and good soil, I would say plant directly into the ground. A good spot however is hard to come by, but if you have one that is in a hidden spot, I would reccomend planting it tehre. This will give the roots plenty of room to spread out and find the nutrients they desire.
Planting in a pot is easier however, because you can move your plants if you need to. Goodluck : )