it could be the PH of the medium itself. or the fact the the nute that are already in your soil are burning the young plant. measure the run off ph, to get the ph of the medium.
also try to flush it, with 3 time the volume of water then soil. In the future, i would suggest picking up a good soil less medium. like sunshin mix or premiere pro mix.
they are super easy to use, far easier then soil.