.......I don't every time in an organic grow. I try to keep my soil around 6.5. Using organics that won't kill my micro life to keep things in check. Sulfur or raw apple cider vinegar or a topping of ewc to lower pH, lime to raise it.
I pH my soil before growing to make sure it is in check, then once every few weeks (or more often if I see an issue in my plants). The microbiology of a well balanced soil will keep the pH in check. Taking pH regularly is about making sure that you haven't done something to screw up the natural balance. This can be as simple as creating an imbalance of fungal and bacterial colonies in your soil.