This is how your cutting should look like:
Stage 5:
Cut shallow cuts all over the bottom of the stem.
Stage 6:
Dip the cutting in water again. Remember, the cutting DIES when air gets in the stem.
Stage 7:
Dip the cutting in the rooting hormone.
Stage 8:
Put the cutting covered with the rooting hormone in the Jiffy. Take caution to keep the rooting hormone on the stem and not on the top of the Jiffy.
Stage 9:
Squeeze the jiffy to hold the cutting. You need to squeeze it pretty good to get the Jiffy to touch all the stem.