This shows it much better. Took this today. You see that? I haven't watered it since Christmas morning and though the condition seems to be getting worse, I'm at least seeing some new growth now. Also, the bottom of the main stem is turning white. That can't be good.

It's taking these leaves a long time to die. The plant is about 12 or 13 days old and that set of leaves has been dying since day 1. Weird huh? The soil feels mostly dry, though it's def still a bit damp 2-3 inches down. My biggest plant is getting watered on the same regimen, is MUCH larger at 16 days and continues to grow new sets of leaves daily. It's thriving. It doesn't have this problem and in all honesty, it's getting only slightly more water.

Here is a few pics of the healthy plant today, grown in the exact same soil, under the same lights.